30 years of Pro-Ject Audio Systems

Pro-Ject, one of the world‘s leading hi-fi stereo companies, turns 30 years old in 2021 and can look back on a long list of successes. Since 1991 they have been offering high-quality hi-fi products at a reasonable price for discerning music lovers. They started with turntables because they are the first choice for the most natural and affordable music reproduction. Their main focus is always on the materials and technology used. The shape and design of their turntables are always dictated by the functionality.

To this day, their designs have always been kept functional and clean, so the first Pro-Ject product was very simple but made from the highest quality materials: MDF, steel, aluminium, glass, and carbon. Plastic was not used for reasons of sound, durability, and the love of the environment. The result was a high-quality but simple-looking product with great sound at a low price. After the Debut Carbon EVO revolutionized the Debut series in 2020, the Debut PRO raises the bar even higher. They designed not only a new turntable but also a completely new cartridge. Now, for the 30th anniversary, they are again going back to their roots 

 Pick it PRO 

Pro-Ject have always been looking for the best price/performance ratio, with perfect manufacturing quality and "Made in Europe“. For this reason, they decided to work with Ortofon to develop a unique range of cartridges. Thanks to the excellent manufacturing skills of Ortofon they were able to produce a very special cartridge: The Pick it PRO.

Cartridges are electromechanical transducers, where mechanical energy is transformed into an electrical signal. The real difference in sound happens here. The turntable itself should be as neutral as possible. The colour and life of the music come from the cartridge. They, therefore, designed their new Pick it PRO that delivers a more lively and robust sound and convinces with its big dynamic range. The actual sound of the cartridge depends on how you combine the different components that make up the cartridge: stylus, cantilever, cantilever suspension, coil material, number of coil windings, generator, etc…

You cannot judge the cartridge by looking at just one specific part. Experience and the art of fine-tuning make a cartridge unique and special. The perfect combination of components is the key to achieve the great charismatic sound of the Pick it PRO. Intensive research, development, and listening tests have been necessary to gain the sound they were looking for.