Technology
I35 Prisma DM36 modular integrated amplifier is the latest iteration of Primare’s now iconic integrated amplifiers and among the first to use our new UFPD 2 power system, a radical reworking of Primare’s award-winning UFPD all-analog Class-D technology.

Providing 150 watts at 8 ohms of absolutely linear UFPD 2 amplification across the entire audible bandwidth, the I35 Prisma delivers naturally fast, clean and agile sound with an unprecedented ability to bring music to life.

In addition to a pair of XLR balanced and three RCA analog inputs, I35 Prisma DM36 includes both the sophisticated digital to analog converter module, DM36, as well as a Prisma network player module, SM35, to create an extraordinarily versatile system control centre.

I35 Prisma DM36 continues a Primare tradition of delivering astonishing performance from compact and elegant integrated amplifiers for easy installation into virtually any living environment.

The I35 Prisma DM36 includes both the sophisticated digital to analog converter module, DM36, as well as a Prisma network player module, SM35, to create an extraordinarily versatile system control centre.

The DM36 is a full-featured digital to analog converter stage enabling up to PCM 384kHz/32bit and DSD 256 conversion, featuring up-sampling options and MQA processing.

MQA (Master Quality Authenticated) is an award-winning British technology that delivers the sound of the original master recording. The master MQA file is fully authenticated and is small enough to stream or download.

Visit mqa.co.uk for more information.

Prisma – Network and Multiroom Technology
Prisma is a bundle of technologies that provide the broadest range of network music player features and functionality. Essentially created to be a streamer that would allow everyone, and everywhere, in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – Prisma provides multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices through the dedicated Prisma system control app.

In addition to AirPlay 2, Bluetooth®, Roon Ready*, and Spotify Connect®, Prisma features Chromecast built-in, a unique streaming portal allowing effortless direct connection to hundreds of streaming applications and services, including voice control, for the best possible performance and user experience.

*with future update

The look and feel of Scandinavia
We believe that every aspect of our products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality.

An example of this is our signature control knob, known throughout the industry for both its appearance as well as how it feels in the hand as an input is selected or volume adjusted. – or as we say lagom, not too much not too little, everything in balance, proportion, and harmony.

Modular Design and System Building
We feel it is essential to offer modularity whenever possible in order to have just the right features, both now and for the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, we are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analog and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analog or digital source.